In a move that solidifies its position in the digital marketing landscape, Adcore Inc. (TSX:ADCO)(OTCQX:ADCOF)(FSE:ADQ) has renewed its channel partner agreement with Microsoft Advertising for 2025. The Toronto-based company has been a Microsoft Advertising partner since 2019 and achieved Elite Partner status in 2022.
This renewal comes on the heels of Adcore’s recent recognition as a finalist for both Client Partnership of the Year and Channel Partner of the Year by Microsoft Advertising. These accolades underscore the company’s strong performance and innovative approach in the digital marketing sphere.
Adcore’s CEO and Founder, Omri Brill, expressed enthusiasm about the partnership’s continuation, highlighting the company’s past achievements, including being named Microsoft Advertising’s Global Partner of the Year. Brill emphasized Adcore’s commitment to driving new business into Microsoft’s expanding advertising ecosystem, leveraging AI integrations to create new opportunities for advertisers.
The partnership’s success is further evidenced by Adcore’s international growth and diverse client base. Nigel Leggatt, Director of Partner Sales – EMEA at Microsoft Advertising, praised the integration of Microsoft Advertising products into Adcore’s Marketing Cloud platform. He noted the synergy between the two companies, particularly in advancing Copilot AI technology.
Adcore’s Marketing Cloud platform is designed to empower marketers in maximizing Return on Ad Spend (ROAS). The platform offers a suite of tools for e-commerce, including feed optimization, campaign management, and analytics. These tools aim to help businesses manage large product feeds efficiently and optimize their advertising across multiple channels.
The company’s technology leverages AI to automate e-commerce store advertising and monitor advertising budget performance. This approach has earned Adcore certifications as a partner with major platforms including Google, Facebook, Amazon, and TikTok, in addition to its Microsoft partnership.
Founded in 2006, Adcore now employs over fifty people across offices in Tel Aviv, Toronto, Melbourne, Hong Kong, and Shanghai. The renewal of its Microsoft Advertising partnership signals continued growth potential and reinforces the company’s strategy of innovation in AI-powered marketing technology.
As digital advertising continues to evolve, partnerships like this one between Adcore and Microsoft Advertising are likely to play a crucial role in shaping the industry’s future, particularly in the realm of AI-driven marketing solutions.
