Events.com, a leading event management and discovery platform, has announced its acquisition of Citifyd, a technology provider specializing in urban and event parking solutions. This strategic move aims to integrate parking management into Events.com’s platform, offering event organizers enhanced efficiency, new revenue opportunities, and deeper insights into attendee behavior. The acquisition also simplifies parking for event attendees by enabling pre-purchase options through a mobile app or during the ticketing process.
Events.com has integrated Citifyd’s technology to tackle the challenge of fragmented parking systems by synchronizing ticketing and parking data. This integration offers significant benefits to both event organizers and attendees. For organizers, the system provides real-time analytics on parking usage, enabling them to optimize traffic flow and manage space more effectively. Additionally, these insights into attendee preferences can be leveraged to create tailored promotions and personalized experiences.
Attendees, on the other hand, enjoy a seamless digital experience that allows them to secure parking spaces in advance. This can be done either through the Citifyd app or directly within the Events.com ticketing process, streamlining the entire event attendance journey from ticket purchase to parking.
Citifyd’s patented solutions, including its Live Inventory Management Engine (LIME), enhance operational efficiency by detecting vehicle details in real-time. This technology supports Events.com’s mission to provide a comprehensive platform for event creation, promotion, and execution.
The acquisition positions Events.com to offer expanded services across the entire event lifecycle. Organizers can choose to integrate Citifyd’s parking solutions into the broader Events.com platform or use them as standalone services. This flexibility caters to varying needs while ensuring a cohesive experience for all stakeholders.
Stephen Partridge, Co-Founder, President, and COO of Events.com, highlighted the strategic alignment: “Acquiring Citifyd fits our plan to bring all event production tools onto one easy platform. Their smart parking and transit solutions help us give event creators what they need for great events while supporting local businesses and adapting to new travel trends.”
Citifyd’s expertise in smart mobility aligns with Events.com’s vision of leveraging technology to make events more accessible and efficient. The company’s robust patent portfolio complements this goal by providing advanced solutions that connect drivers with parking providers and local businesses.
Sohrab Vossoughi, Co-Founder and CEO of Citifyd, expressed enthusiasm about the partnership: “Joining forces with Events.com allows us to redefine the event landscape. Together, we’ll drive growth for organizers, simplify parking for attendees, and unlock new revenue opportunities.”
This acquisition comes at a pivotal time for Events.com as it prepares for its public debut through a business combination with Concord Acquisition Corp. II (OTCQX: CNDA). The merger is expected to close in 2025, subject to customary conditions.
By integrating Citifyd’s innovative parking solutions into its platform, Events.com continues to enhance its value proposition for event creators worldwide while positioning itself as a leader in the evolving event technology space.
