Limitless X Holdings Inc. (OTCQX: LIMX) is stepping into the spotlight with a fresh collaboration and a strategic overhaul of its wellness business that catches the eye of investors and consumers alike. The company recently announced a partnership with global boxing star Manny Pacquiao, who will take on the role of Global Brand Ambassador and co-developer of an upcoming “PacMan Signature Series” of health, wellness, energy, and recovery products. This partnership arrives as Limitless X launches a revamped e-commerce platform and expands its product line, marking a pivotal moment for the brand in the crowded wellness market.
Limitless X’s CEO, Jas Mathur, highlighted the meaningful connection between Pacquiao’s discipline and the company’s mission to create innovative health products. The boxer’s involvement in product development, branding, and positioning aims to bring authenticity and elite performance standards to the new line. The “PacMan Signature Series,” scheduled for launch early in 2026, will feature clinically researched ingredients designed to support energy, recovery, and overall wellness, aligning with the lifestyle benchmarks set by Pacquiao’s own athletic legacy. Limitless X will hold exclusive rights to the use of Pacquiao’s name, image, and likeness in connection with this product series, signaling the start of what the company suggests will be a series of business ventures aimed at expanding Pacquiao’s influence in the health and wellness arena worldwide.
Alongside this high-profile partnership, Limitless X is accelerating its digital sales strategy with the launch of LimitlessX.com, an upgraded and AI-powered e-commerce platform. This new site is not just a storefront but a holistic wellness destination designed to enhance customer experience and boost sales figures through personalized product recommendations, smart cross-selling techniques, and integrated content focused on wellness education. The platform is optimized for mobile use and supports multi-SKU scale, real-time analytics, and subscription flows to enhance customer lifetime value.
The company also introduced five new vegan, non-GMO gummy products targeting distinct wellness needs such as NAD+ boosting for cognitive health, hydration, cognitive enhancement through mushroom extracts, supergreens, and GLP-1 support for metabolic health. These additions are part of a broader fourth-quarter strategy centered on multi-channel expansion across major marketplaces including TikTok Shop, Meta Shops (Facebook and Instagram), Amazon Seller Central, and Walmart Marketplace. Limitless X plans further international penetration in markets like the UAE and India, aiming to capitalize on global wellness trends.
This digital and product expansion comes at a crucial time as the global health and wellness market is projected to exceed $8 trillion by 2030, with the performance nutrition segment growing rapidly. Limitless X’s new digital platform and product lineup are designed to improve average order values and conversion rates, while the company is focusing heavily on reducing customer acquisition costs and increasing repeat purchase rates through loyalty and subscription programs.
Additionally, Limitless X operates HealthMD, a subsidiary that supports its overall brand ecosystem by integrating health-related services and technology, enhancing its ability to offer a complete wellness experience. This subsidiary operates synergistically within Limitless X’s overarching goal to create an ecosystem that helps consumers look good and feel great by combining health, entertainment, and community building.
The partnership with Manny Pacquiao and the launch of a cutting-edge e-commerce platform signal Limitless X’s ambition to redefine its role in the wellness sector. As the “PacMan Signature Series” gears up for release alongside continued product and platform rollouts, Limitless X is making a strong play to carve out a space in the wellness market with an influencer-driven, performance-oriented offering that aims to engage both athletes and consumers worldwide.
