In a significant move within the cannabis and consumer packaged goods sector, Tilray Brands Inc unveiled its latest venture today – the RIFF BOOST beverage collection. The debut features two innovative ready-to-drink offerings infused with both THC and CBG, showcasing the premium cannabis brand, RIFF. The company’s stock experienced a modest uptick, initiating the day at $2.33, a marginal increase from its previous closing value of $2.30 on Wednesday. However the stock is currently trading lower, at 2.27 USD, reflecting a marginal decrease of 0.029 (1.27%) as of today, January 4th, at 11:30 am GMT-5.
The spotlight of this groundbreaking release is on the RIFF BOOST drinks, which are now available in two distinctive flavors – Tropical Burst and Vanilla Frost. Each beverage is enriched with a proprietary blend of nano-emulsified cannabinoids, boasting 10mg of THC and 10mg of CBG. To complement the cannabis infusion, ginseng extract adds an extra layer of sophistication, while 30mg of naturally occurring caffeine sourced from guarana extract contributes to an invigorating experience.
Packaged in convenient 355 mL cans, the RIFF BOOST cannabis beverages are meticulously crafted to offer consumers a next-level elevation in their cannabis consumption journey. Vanilla Frost is described as a reminiscent classic, echoing the taste of an electric white frozen treat, while Tropical Burst is portrayed as a Hawaiian punch with a delightful sweet berry kick.
The rollout of RIFF BOOST is not confined to a mere product launch; it’s a strategic expansion into select regions and retailers in Canada. Cannabis enthusiasts and consumers alike in Alberta, Manitoba, and Ontario can now savor the RIFF experience, as the brand takes a bold step into the Canadian market.
RIFF, the driving force behind the BOOST collection, embodies a commitment to collaboration and the pursuit of quality cannabis products that inspire creativity. Renowned for its unwavering support for creative exploration, RIFF has established itself as a leader in the Canadian cannabis landscape. The brand has played a pivotal role in curating and contributing to local events and artist showcases that encapsulate the distinctive RIFF lifestyle.
Tilray Brands, a prominent worldwide company specializing in cannabis lifestyle and consumer packaged goods, operates extensively across Canada, the United States, Europe, Australia, and Latin America.
As Tilray Brands introduces the RIFF BOOST collection, it not only reinforces its standing as a leading global player in the cannabis and consumer packaged goods market but also contributes to the evolving narrative of cannabis-infused beverages, catering to the diverse preferences of consumers.
