In a time where digital connections and human interaction are increasingly intertwined, concerns about the long-term health effects of pervasive electromagnetic frequency (EMF) sources are rising. Canada Basketball announced today its partnership with Aires Tech to promote awareness of EMF protection ahead of a landmark summer on the court.
The agreement designates American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF) (“Aires Tech” or “Aires”) as the Official Partner and Official EMF Protection Technology Partner of Canada Basketball, highlighting Aires Tech’s commitment to performance and wellness innovation. The partnership includes several key components:
MARKETING RIGHTS: This multi-year marketing partnership grants Aires Tech exclusive logo usage, promotional rights, and activation opportunities, enabling the brand to enhance its presence and support within Canada’s basketball community.
CO-BRANDED CONTENT SERIES: Aires Tech and Canada Basketball will launch a content series showcasing Aires’ performance-enhancing EMF protection technology. The series will feature brain science demonstrations with Canada Basketball athletes conducted by noted neuroscientist Dr. Nicholas Dogris and exclusive footage from national team training camps, spotlighting athletes, coaching staff, and medical experts.
INSIDE ACCESS TO CANADA BASKETBALL: Aires Tech will offer exclusive VIP hospitality experiences, granting fans, employees, investors, and other stakeholders unprecedented access to players and closed practices during the partnership. These initiatives aim to strengthen connections between basketball enthusiasts and their favorite Canada Basketball teams and athletes.
PRODUCT PROMOTION: As part of the partnership’s storytelling platform, Aires and Canada Basketball will create opportunities for fans to benefit from their support. Aires is kicking off the partnership with a 25% discount offer using promo code “COMPETE” on all its products until August 31, 2024. Additional promotions and discounted Aires products will be available at future Canada Basketball events.
“Aires Tech is built on the idea that shielding or distancing from phones and wireless technologies enhances performance in play, thought, and sleep,” said Josh Bruni, CEO of Aires Tech. “Partnering with Canada Basketball allows us to engage their fans and equip players with advanced radiation-modulation technology. Our partnerships with elite sports organizations like Canada Basketball and UFC, along with individual athletes, demonstrate the real-world applicability and effectiveness of our EMF protection technology. Peer-reviewed research shows Aires Tech products have significant benefits in areas crucial to athletic performance, including improved sleep quality, recovery times, and cognitive function. By showcasing these benefits in competitive environments, we validate our technology and its potential to improve lives across society.”
“We’re excited to welcome Aires Tech to the Canada Basketball team,” said Michael Bartlett, President & CEO of Canada Basketball. “We pride ourselves on working with Canadian companies and companies founded by Canadians. The leadership team at Aires Tech sees a unique opportunity to do something special this summer and beyond, using basketball to create national rallying moments for Canadians from coast to coast. As an organization, we’re constantly exploring new and innovative ways to gain competitive advantages. Partnering with Aires Tech will allow us to explore how their EMF modulation technology can accelerate recovery and enhance overall well-being for our athletes at all levels.”
This partnership with Canada Basketball marks Aires Tech’s second major sports collaboration in recent months. In June, the company announced a multi-year global marketing alliance with UFC to promote health and wellness to UFC athletes and its 700 million fans worldwide. These strategic alliances with respected sports entities highlight how Aires Tech’s products support optimal performance and well-being in high-stress environments. For customers, this means access to technology validated in demanding conditions. For the brand, it represents an opportunity to build credibility and expand its reach, leveraging the influence of prominent sports figures to emphasize the relevance of its solutions in today’s connected world.
Additionally, Aires Tech has an investor-based relationship with Canadian-born hockey star John Tavares, who joined the recently launched #AiresAthletes campaign. This campaign, first announced on March 5, 2024, features athletes like Maycee “The Future” Barber from the Women’s Flyweight division of the UFC as partners.
For more information about Aires’ partnership with Canada Basketball and its innovative EMF protection technology, please visit http://www.airestech.com.
Source OTC Market News
