AMD Strengthens AI Capabilities through Strategic Acquisition of

AMD Strengthens AI Capabilities through Strategic Acquisition
Advanced Micro Devices (AMD), locked in a fierce competition with rival chipmaker Nvidia, recently unveiled their acquisition of, an artificial intelligence (AI) startup. This strategic move is part of AMD’s ambitious plan to bolster its software capabilities and elevate its standing in the AI domain. AMD is committed to cultivating a comprehensive suite of software to power its diverse range of chips, making’s acquisition a seamless fit for this trajectory.’s technology facilitates the seamless deployment of AI models tailored to specific chips, aligning perfectly with AMD’s strategic vision. President Victor Peng, in an interview with Reuters, affirmed, “We are executing that strategy – doing it through both internal investment as well as external acquisitions.”

This acquisition marks AMD’s second within a short span, underlining their proactive approach to enhance their portfolio. When questioned about future acquisitions, Peng remained open to the prospect, stating, “We’re always looking.”, headquartered in Santa Clara, California, has successfully secured $36.5 million in funding, as per PitchBook data. Earlier this year, AMD established an AI group to house the acquisition, currently comprising around 1,500 engineers, primarily focused on software development. The plan involves an expansion of this team by hiring an additional 300 personnel this year and further scaling up the workforce in 2024.

AMD Strengthens AI Capabilities through Strategic Acquisition, by making substantial investments in the critical software required for their advanced AI chips, AMD is determined to level the playing field with Nvidia, their formidable competitor. Nvidia’s developer ecosystem, established over the last decade, has conferred them a dominant position in the AI market. However, AMD’s dedicated focus on this initiative could potentially challenge Nvidia’s supremacy. The true measure of success for AMD’s investments and acquisitions will unfold over time, determining their impact on the AI industry landscape. Evidently, AMD has committed to a long-term perspective, and with strategic investments and resource allocation, they stand the chance to shift the tides in their favor and emerge as leaders in the AI industry. The unfolding months will unveil the trajectory of this strategic endeavor and its influence on the competitive dynamics of the AI market.
Source Reuters

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