In a significant move to transform the subscription economy, Bango plc (OTCQX: BGOPF, AIM: BGO) has unveiled its groundbreaking all-in-one Super Bundling technology. This innovative solution empowers businesses to create and launch comprehensive subscription hubs, catering to the growing demand for streamlined subscription management. Bango is at the forefront of this shift with its enhanced Digital Vending Machine (DVM) platform.
Subscribers are increasingly overwhelmed by the complexity of managing multiple subscriptions. Research indicates that 35% of subscribers have lost track of their subscription costs, while 49% are frustrated by the inability to manage all their accounts in one place. Consequently, 73% now desire a single hub for managing subscriptions. This trend has prompted telcos, banks, and retailers to adopt Super Bundling strategies to enhance customer engagement, build loyalty, and tap into new revenue streams. In fact, 88% of telco leaders are planning to launch subscription hubs.
Bango’s new DVM CX offers a comprehensive suite of tools designed to simplify the creation and management of subscription bundles. Key features include:
- Rapid Deployment: Businesses can quickly launch branded subscription hubs using pre-built templates for desktop and mobile platforms.
- Sophisticated Partnerships: The platform connects businesses with hundreds of subscription partners, including major streaming services like Netflix, Disney+, Amazon Prime, and YouTube Premium.
- Real-Time Analytics: It provides real-time tracking of subscription performance, enabling businesses to monitor activations and cancellations effectively.
- Efficient Offer Management: The platform allows for the effortless creation and management of complex subscription bundles with flexible pricing and discounts.
Bango estimates that this technology can save telcos and other resellers up to 18 months in developing and launching subscription hubs.
The updated DVM is designed to streamline subscription bundling through several key features. It includes Offer Management, which simplifies the creation and management of subscription bundles with flexible pricing and discounts. Additionally, the Migration Engine allows for seamless migration of existing subscriptions onto a Super Bundling hub without interrupting services. Offer Orchestration automates workflows for instant subscription activation, while Smart Top-Ups support hassle-free subscription renewals.
The DVM also enhances connectivity through Partner Discovery, facilitating connections with over 100 subscription services within its ecosystem. This comprehensive set of features aims to make managing and bundling subscriptions more efficient and user-friendly.
Bango’s Super Bundling technology is poised to revolutionize the subscription economy by providing a unified platform for managing multiple subscriptions. This aligns with the growing demand for convenience and flexibility among subscribers. As Paul Larbey, CEO at Bango, noted, “Subscribers now want to combine services, create bespoke deals, and pay through a single, consolidated bill. Our enhanced DVM enables businesses to provide this all-in-one experience, removing roadblocks and streamlining the process.”
With Bango’s technology, businesses can now offer sophisticated subscription bundles more efficiently, driving engagement and unlocking new revenue streams. The world’s largest content providers, including Amazon, Google, and Microsoft, already trust Bango’s technology to reach subscribers globally. This move positions Bango as a leader in the rapidly evolving subscription management landscape.
