Table Trac, Inc. (OTCQX: TBTC) is once again making headlines in Nevada’s bustling gaming scene. Fresh off two notable system upgrades with casino partners on the Nevada-Idaho and Utah-Nevada borders, the company’s CasinoTrac platform continues to make inroads across the state’s diverse casino landscape.
Barton’s Club 93, located in Jackpot, Nevada, has tapped Table Trac for the next phase of its ongoing property refresh. The casino is under new ownership, GLM Gaming, LLC, and with the team at the helm, Barton’s Club 93 is rolling out an extensive remodel and renovation, betting on modern technology to transform the guest experience. Not content with merely updating the physical space, the property is investing in the next generation of casino management systems. The CasinoTrac CMS system is at the heart of this upgrade, along with the PlayerLINQ network, which aims to drive engagement through its customizable SlotSUITE platform.
For gamblers and guests alike, these upgrades mean a more engaging environment, think enhanced loyalty rewards, frictionless gaming, and new options like SelfPAY for speedier slot payouts. The addition of KTMobile brings cardless play and better connectivity for patrons, while marketing teams will have powerful new tools in DataTrac to analyze player behavior and fine-tune loyalty programs.
GLM Gaming’s President and CEO, Christian Goode, summarized the appeal: “Investing in and deploying new technology that will materially enhance our patrons’ experience on and off property is extremely exciting for us. The robust functionality of CasinoTrac’s suite of products continues to help us reach our operational goals and grow our business expeditiously.”
Meanwhile, the Border Inn Casino is joining the CasinoTrac fold as the system’s 44th client casino in Nevada. Nestled on the state’s mountainous boundary with Utah, this intimate property stands out more for its authentic, laid-back charm than for glitz or scale. Guests can expect only thirty slot machines, but what Border Inn lacks in size it makes up for in hospitality. Along with introducing the same high-speed PlayerLINQ network, the Border Inn is implementing a suite of Customer Management and Reward features to benefit both guests and gaming staff.
Casino president Cang Quach did not mince words, calling CasinoTrac “a lifesaver and a no-brainer. They enhance our customer experience while improving the efficiency of our gaming staff. Our only regret is that we didn’t get a chance to implement their solution sooner.”
The CasinoTrac footprint in Nevada now covers more than forty casinos, according to company president and CEO, Chad Hoehne. He credits the growth not just to the platform’s regulatory compliance, but also its focus on supporting customer experience rather than limiting operations. “Supportive, not restrictive technology and enhanced customer experiences, are the bedrock of our customer success strategy, to ensure patrons enjoy their time while the management operates within a secure and proven system,” said Hoehne.
For observers of the regional casino industry, Table Trac’s expansion underscores a bigger trend, the growing importance of seamless tech integration and highly tailored guest engagement. As more properties invest in new infrastructure and evolve their offerings, the difference between a mere night out and a memorable entertainment experience is increasingly defined by what’s happening behind the scenes in the casino management system.
Though the marquee names in Nevada gaming are typically found in Las Vegas, Barton’s Club 93 and Border Inn Casino are reminders that innovation and investment in technology have a major role to play across the full spectrum of casino properties. From fully refreshed destination hotels to mountainside getaways on “America’s Loneliest Road,” today’s gaming guests are being met with new levels of personalization and connection, courtesy of platforms like CasinoTrac.
