When it comes to handling massive volumes of data, financial institutions often feel caught between chasing faster solutions and making sense of the results. Experian (OTCQX: EXPGY, LSE: EXPN) has been quietly challenging this dynamic with its own breakthroughs in artificial intelligence. Recently, the company’s Experian Assistant made headlines when it was recognized at the 2025 Globee Awards for Technology, earning top honors in the Enterprise Artificial Intelligence Solutions category. The award is no small feat, with nearly 2,000 competitors from around the world vying for recognition by a panel of independent judges.
Skeptics of awards might be wondering, “So what?” For once, there’s substance behind the trophy. Experian Assistant is not the kind of solution that collects dust in a technology showcase. It is integrated with the Experian Ascend Platform and is already reshaping how global financial institutions explore data, build and deploy predictive models, and respond to emerging needs in credit decisioning. Instead of model development projects stretching across several months, the Assistant compresses this cycle into a matter of days and occasionally, just hours. Financial institutions know better than anyone that time is money, especially as new competitors and fintechs encroach upon traditional banking’s territory.
What makes Experian Assistant stand out is not just its use of generative AI, which is now as common as coffee machines in boardrooms. It is the practical application that sets it apart. Anyone who has wrestled with traditional data science projects understands the mountain of challenges, piecing together legacy systems, slow custom code, and waiting on that rare data scientist who knows where everything is buried. Experian’s solution brings real-time answers, coding tips, and expert guidance to the finger tips of analysts and business teams, helping ensure data quality and transparency at every stage.
Scott Brown, who serves as Group President Financial Services, Experian North America, describes the Assistant as being like an expert analyst who never sleeps. It fields queries, helps parse through countless model iterations, and suggests best practices on analytics, all while staying rigorously up to date. Whether it is exploring trends in consumer credit or fighting fraud in the digital banking space, the Assistant gets experts and newcomers alike to better insights, faster than before.
Experian’s technology push does not end there. The broader Ascend Platform has already shown measurable impact, according to a recent independent review by Forrester. Banks and lenders using the platform reported improvements in both credit and fraud decisions and, perhaps more impressively, enjoyed a return on investment as high as 183 percent, recouping their outlay within 12 months. Forrester’s study dug into a mix of global clients, capturing tangible results, such as higher approval rates, more revenue from new applications, less fraud, and efficiency gains of over 60 percent in credit decisioning.
Practical outcomes speak louder than technology slogans. For financial institutions already under pressure to keep pace, Experian’s tools provide more than incremental improvement. They open a path for teams to react to market shifts and regulatory changes almost in real time, avoiding the messy handoffs and inefficiencies that come with legacy approaches. The combination of Ascend Platform and the AI-powered Assistant means less time waiting, fewer headaches navigating complex data, and more time for actually making decisions.
Experian itself is no stranger to scale or complexity. The company operates in financial services, healthcare, insurance, and automotive markets, serving clients in more than 30 countries. With its global headquarters in Dublin and a listing on London’s FTSE 100, Experian draws from talent and technology investments to keep pushing boundaries in analytics and data applications.
Of course, accolades from award organizers validate the company’s direction, but it is the feedback from the world’s largest banks and lenders that most clearly signals Experian is reshaping expectations in the sector. By bringing together AI expertise, real-time data access, and a uniquely practical user experience, Experian Assistant demonstrates that innovation does not require grand proclamations, it just makes life easier and outcomes better for the people who rely on it every day.
