A recent independent study highlights the significant return on investment that financial institutions can achieve by adopting the Experian Ascend Platform. According to research conducted by Forrester, this platform has delivered a 183% ROI for global banks and lenders, paying for itself within just 12 months. The findings provide a clear framework for organizations looking to enhance their credit and fraud decisioning capabilities while accelerating business growth.
The Experian Ascend Platform is designed to help banks and lenders leverage their data more effectively throughout the customer lifecycle. By combining advanced analytics, AI-powered insights, and robust fraud prevention tools, the platform enables institutions to optimize approval rates, reduce costs, and improve operational efficiency.
Keith Little, President of Experian Software Solutions, emphasized that the platform unlocks the full potential of customer data, helping financial organizations explore new market opportunities and adapt to rapidly changing market conditions. This adaptability is crucial in an environment where consumer behavior and fraud tactics are constantly evolving.
Before adopting the Experian Ascend Platform, many financial institutions relied on fragmented, on-premises credit decisioning systems. These legacy setups often required manual intervention at multiple stages of the credit review and approval process, leading to slow response times and inconsistent decision-making. Additionally, the lack of a unified system increased exposure to fraud and defaults.
The platform addresses these challenges by offering a secure, globally accessible hybrid-cloud environment. It consolidates consumer and commercial data into a single view, supported by automated decisioning and enhanced fraud detection capabilities. This integration allows credit and marketing teams to work more efficiently and make faster, more accurate decisions.
The Forrester study, based on interviews with decision-makers from organizations in the United States, the United Kingdom, Brazil, and South Africa, highlighted several key benefits of using the Experian Ascend Platform. These include accelerated business growth driven by improved approval rates and market responsiveness, enhanced operational efficiency for credit decisioning and marketing teams, and reduced default costs through better risk assessment and fraud prevention. Additionally, the platform enabled faster response times, improving customer and broker satisfaction, and improved data quality and verification processes that ensured compliance and reduced errors.
Beyond these quantifiable outcomes, the study also noted additional advantages such as reduced risk at loan origination, improved compliance and audit processes, lower chances of regulatory fines, and sustainability benefits from decreased reliance on physical documentation.
The study’s composite organization model reflects a typical regional lending institution’s experience with the platform. The 183% ROI figure means that for every dollar invested in the Experian Ascend Platform, the institution gained $1.83 in value within the first year. This rapid payback period underscores the platform’s efficiency in delivering tangible financial benefits.
Experian (LSE:EXPN, OTCQX: EXPGY) is a global data and technology company that supports businesses and individuals around the world. It operates across various sectors, including financial services, healthcare, automotive, agrifinance, and insurance. The company combines data, analytics, and software to help clients improve lending practices, prevent fraud, and gain deeper market insights.
