In a groundbreaking move, Fox has announced that Super Bowl LIX will be streamed for free on Tubi, its ad-supported streaming platform, on February 9, 2025. This marks the first time that the Super Bowl will be available for live streaming without any subscription requirements, alongside the traditional broadcast available via antenna.
Historically, viewers wishing to stream the Super Bowl needed access through subscription services like Paramount+ or Peacock, or required a cable login to use the Fox Sports app. This change opens the door for a wider audience, particularly appealing to younger viewers who are increasingly turning away from traditional cable subscriptions in favor of free streaming options.
Since its acquisition by Fox in 2020 for $440 million, Tubi has seen remarkable growth. The platform now boasts 97 million monthly active users, reflecting a 25% increase from the previous year. This surge positions Tubi as the second-most popular free streaming service in the United States, trailing only behind Roku Channel and significantly outpacing competitors like Pluto TV according to Nielsen data. The addition of the Super Bowl is expected to further enhance Tubi’s visibility and user engagement.
Fox is not just stopping at the game itself; it plans to host a pregame show titled “Tubi Red Carpet at Super Bowl LIX,” which will cover celebrity appearances and fashion trends live from New Orleans. This pregame event aims to attract viewers interested in the cultural aspects surrounding one of America’s biggest sporting events.
By streaming the Super Bowl on Tubi, Fox is strategically positioning itself to capture a segment of the audience that has largely been neglected by traditional broadcasting methods. The network is betting that many viewers will continue to engage with Tubi after the game concludes, potentially leading to increased ad revenue and user retention.
Last year’s Super Bowl was streamed on Paramount+, which claimed it was the most-watched streamed Super Bowl ever, although specific viewership figures were not disclosed. Fox’s decision to stream this year’s game for free could set a new benchmark in terms of audience engagement and streaming metrics.
The Super Bowl will also be available in 4K resolution on Tubi, providing an enhanced viewing experience that could attract tech-savvy consumers looking for high-quality broadcasts. This move aligns with broader industry trends where high-definition content is becoming increasingly standard across major sporting events.
With this initiative, Fox is broadening access to one of television’s most-watched events as well as reinforcing Tubi’s position as a viable competitor in the crowded streaming landscape. As networks continue to adapt to changing viewer preferences, Fox’s innovative approach may well redefine how major sporting events are consumed in an era dominated by digital media.
Fox’s decision to stream Super Bowl LIX for free on Tubi represents a significant shift in broadcasting strategy. It reflects an understanding of current market dynamics and viewer preferences while aiming to capture new audiences in an increasingly competitive streaming environment.
