HanesBrands (NYSE: HBI), a leading global apparel company, has announced the extension of its apparel partnership with Duke University for another five years. This renewal solidifies HanesBrands’ exclusive rights to distribute Duke’s fanwear across mass retail channels, reaffirming its commitment to supporting collegiate sports and engaging passionate fan communities.
HanesBrands Partnership with Duke University
HanesBrands is proud to continue its longstanding partnership with Duke University, one of the most prestigious academic institutions in the United States. The five-year extension grants HanesBrands exclusive rights to sell Duke’s fan apparel through mass retail channels, fostering brand loyalty and enhancing fan engagement.
Expanding Reach Across Elite Universities
Duke University is just one of many elite schools with which HanesBrands holds exclusive mass retail partnerships. HanesBrands also collaborates with over two dozen other esteemed institutions, including Florida State, Penn State, and the University of Michigan, underscoring its commitment to serving diverse fan bases across the country.
Statement from HanesBrands Executive on Renewed Duke University Partnership
HanesBrands’s President of Licensed Sports Apparel, John Fryer, , expressed his enthusiasm for the extended partnership with Duke University. He emphasized the deep-rooted passion for the Blue Devils within North Carolina and nationwide, highlighting the role of HanesBrands in fostering connections with loyal fans, alumni, and students.
Collaboration with CLC
The partnership extension with Duke University was facilitated in collaboration with CLC, the university’s exclusive licensing agent. This collaborative effort underscores the mutual commitment of HanesBrands and Duke University to ensuring the success and growth of their partnership.
HanesBrands’ Apparel Program
HanesBrands is renowned for its world-class design expertise, manufacturing proficiency, and commitment to sustainability. Alongside popular brands like Champion and Hanes, the company’s collegiate apparel program includes eco-forward brands like Alternative Apparel and ComfortWash®, offering a diverse range of apparel options for fans and supporters.
Financial Snapshot of HanesBrands Inc. (HBI)
As of the latest trading session, HanesBrands Inc. (HBI) stock closed at $5.16. The stock has shown a day’s range between $4.91 and $5.14, with a 52-week range spanning from $3.54 to $5.86. With a market capitalization of $1.763 billion, HanesBrands Inc. maintains a beta of 1.58, reflecting its sensitivity to market movements.
The renewal of the apparel partnership between HanesBrands and Duke University marks a significant milestone in their collaborative efforts to serve collegiate fan communities. As HanesBrands continues to expand its reach across elite universities, the company remains dedicated to delivering high-quality apparel and fostering lasting connections with fans nationwide.
