Loop Media, a leading multi-channel streaming platform renowned for its curated music video, sports, news, and entertainment content, along with digital signage solutions for businesses, announced on Tuesday the addition of mitúTV and Loop® Estrellas to its array of Latino-focused channels on the Company’s Loop® TV platform. The news sent Loop Media’s stock soaring today.
At the time of this publication, Loop Media Inc stock (LPTV) has witnessed a surge.
Loop Media Inc
Current Price: $0.35
Change : +0.10
Change (%): (38.80%)
Source: Tomorrow Events Market Data
In a move to diversify its offerings, Loop Media had previously introduced a range of Latino-themed premium content channels to its Loop® TV lineup in August. These additions included Latin Hits, Latin Indie, Latin Kids, Latin Pop, Latin Super Channel, Latino Tropical, Live: Latin, Mood Boost Latin, Cinco de Mayo, and Mexican Restaurant.
On Tuesday, October 31, Loop Media unveiled:
1. mitúTV Channel: A bilingual programming service featuring Latino-led content, including original programming from mitú, a prominent digital brand for US Latinos.
2. Loop® Estrellas: A brand-new Loop® TV channel dedicated to delivering celebrity news, cultural insights, lifestyle features, delectable recipes, and more, all with a Latino focus.
Justis Kao, Chief Content Officer at Loop Media, emphasized the significance of these premium Latino channels in serving venues and their diverse clientele within the North American business landscape. Kao stated, “Adding mitúTV and Loop® Estrellas to our channel line-up provides our venue owners and operators additional Latino-focused channels to enhance their customers’ in-venue experience.”
Vanessa Vigil, Chief Brand Officer at NGLmitú, expressed excitement about the partnership with Loop, highlighting the opportunity to engage young Latino consumers with authentic and captivating programming.
Stock Performance of Loop Media Inc:
– 5 Day: -21.90%
– 1 Month: -25.69%
– 3 Month: -83.68%
– YTD: -95.05%
– 1 Year: -91.70%
Despite recent fluctuations in stock performance, the latest strategic move of Loop Media to expand its Latino-focused content offerings has generated positive momentum in the market. The company remains dedicated to delivering culturally relevant programming to its diverse audience base.