In a significant move to adapt to the evolving media landscape, NBCUniversal’s CNBC is set to introduce a branded subscription streaming service, CNBC+, in the first quarter of 2025. The service is to be priced at $15 per month or $99 annually, making it accessible for business news enthusiasts and investors around the world.
Currently, CNBC operates a subscription video on demand (SVOD) service known as CNBC Pro, which targets investors with a focus on both domestic and international news. This existing service is priced at $35 monthly or $300 per year. In contrast, CNBC+ will stream the same content available on its linear channel, providing viewers with access to live broadcasts on connected devices and the CNBC website.
The launch of CNBC+ comes as major streaming platforms like Disney+, Max, Paramount+, Peacock, and Prime Video expand their offerings to include live news and sports. Notably, Disney is planning to revamp its standalone ESPN+ service by late 2025. CNBC+ aims to carve out its niche without directly competing with these larger platforms. Instead of introducing new programming or hiring additional staff for this venture, CNBC intends to leverage its existing content and provide a global feed that includes programming from Asia and Europe alongside U.S. broadcasts.
Industry analysts suggest that CNBC+ is not designed to rival giants like Netflix or Disney+. The service will not feature original content but will instead serve as an extension of the existing linear network. This approach allows CNBC to reach a broader audience while maintaining its focus on economic news and financial reporting.
The decision to launch CNBC+ follows lessons learned from previous attempts in the news streaming space. For instance, CNN+ was launched in 2022 with high expectations but was discontinued after just one month due to a lack of audience engagement and strategic misalignment with Warner Bros. Discovery’s vision. This experience highlights the challenges traditional media companies face when transitioning to digital platforms.
CNBC’s strategy appears more cautious, by not investing heavily in new content or staffing, the network aims to minimize risk while still providing value to its audience. The focus will remain on delivering familiar programs such as “Squawk on the Street” and “Closing Bell,” ensuring that loyal viewers can access their favorite shows through a new medium.
As consumer preferences shift towards on-demand content, traditional networks are increasingly exploring streaming options. The launch of CNBC+ is part of a broader trend where established media brands are adapting their business models to meet changing viewer habits. By offering a dedicated streaming service, CNBC seeks to enhance viewer engagement and maintain relevance in an increasingly competitive environment.
The introduction of CNBC+ represents a strategic effort by NBCUniversal to expand its digital footprint while leveraging existing content strengths. As the service prepares for launch in early 2025, it will be interesting to see how it performs against the backdrop of an ever-evolving media landscape where flexibility and innovation are paramount for success.
