In a strategic move to blend cannabis culture with country music, Planet 13 Holdings Inc. (CSE: PLTH, OTCQX: PLNH) is set to launch the Khalifa Kush “Redferrin” product line during the National Finals Rodeo in Las Vegas. The exclusive event, scheduled for December 12, 2024, at Planet 13’s flagship superstore, promises to be a vibrant celebration of innovation and entertainment.
The event, located at 2548 West Desert Inn Road in Las Vegas, will feature a variety of activities designed to engage fans and create a memorable experience. Country artist Redferrin, who inspired the new product line, will be present for an autograph signing from 2:00 p.m. to 3:30 p.m. Additionally, rodeo champion Leslie Smalygo, known for her impressive wins in 2024, will host a meet-and-greet session from 1:30 p.m. to 2:00 p.m., allowing attendees to connect with stars from both the music and rodeo worlds.
Lee Fraser, Chief Administrative Officer of Planet 13, emphasized the significance of this launch, stating, “This collaboration embodies the spirit of Planet 13 by merging award-winning cannabis products with live entertainment.” The introduction of the “Yellow by Khalifa Kush” line marks a new chapter for the brand, pairing unique strains with emerging artists for limited product drops. The “Redferrin” concentrates and vapes are expected to set a new standard in quality and craftsmanship within the cannabis industry.
This special event coinciding with the National Finals Rodeo, an event that draws thousands of visitors to the city each year, is a strategic alignment that aims to boost Planet 13’s visibility and attract a diverse audience that includes both cannabis enthusiasts and country music fans. The event will feature the exclusive launch of Khalifa Kush ‘Redferrin’ Concentrates and Vapes, along with appearances from country artist Redferrin and rodeo star Leslie Smalygo, enhancing the celebration of cannabis culture intertwined with the excitement of rodeo festivities.
Planet 13 is a vertically integrated cannabis company whose operations spans cultivation, production, and retail across multiple states including Nevada, California, Illinois, and Florida. The company is renowned for its flagship dispensary in Las Vegas, reported as the largest in the nation, offering an immersive shopping experience that combines retail with entertainment.
The recent expansion into new markets and product offerings reflects Planet 13’s commitment to innovation and customer engagement. The launch of Khalifa Kush products adds to its curated lineup of premium cannabis offerings that cater to diverse consumer preferences.
Planet 13 Holdings was founded in Nevada and operates award-winning dispensaries that focus on providing exceptional cannabis experiences. The company plans further expansion and innovative product launches like “Yellow by Khalifa Kush,” a product founded by rapper Wiz Khalifa, a brand that has gained recognition for its high-quality cannabis products. The brand focuses on delivering unique strains through collaborations with artists, ensuring that each product drop resonates with its audience.
As Planet 13 prepares for this exciting launch event, it underscores its role as a pioneer in blending cannabis culture with mainstream entertainment, a strategy that not only enhances brand visibility but also enriches customer experiences during one of Las Vegas’s most celebrated weeks.
