M.O.B.A. Network (OTCQX: MOBNF), Nasdaq First North Growth Market: MOBA) has announced that its flagship app, Porofessor, has reached 15.5 million installs worldwide, marking another milestone in its journey as a leading in-game companion for League of Legends players. With this achievement, the company is not just celebrating numbers but also signaling a significant phase in its strategy to deepen recurring revenue and enhance user experience.
In 2025, M.O.B.A. Network rolled out a revamped advertising setup within Porofessor. The goal was straightforward, improve revenue without making the app feel cluttered or intrusive for users. According to CEO Anders Ribbing, these changes are about building a stronger business model that can support the company’s ambitions for long-term, recurring revenue. The company’s approach is to balance smarter ad placements with a premium strategy that continues to evolve, rather than relying solely on advertising for growth.
Porofessor’s premium tier is also getting an upgrade. Subscribers can expect new personalization and cosmetic features, designed to let players express themselves and enhance their in-app experience. These additions aim to reinforce player identity and satisfaction while keeping the core competitive aspects of the app intact. The rollout for these premium features is targeted for the third quarter, and they are part of a broader push to scale up subscriptions and build substantial monthly recurring revenue through premium offerings.
Looking ahead, M.O.B.A. Network is working on an artificial intelligence-powered feature that will deliver advanced, personalized insights to users. Details are still under wraps, but the company says this new capability will lay the groundwork for a future, higher-priced premium tier. The idea is to offer something unique for competitive or strategically-minded players, setting Porofessor apart from other in-game companion apps. CEO Ribbing describes this as laying the foundation for a next-generation offering that will add a new dimension of value for users.
While Porofessor’s roots are in the League of Legends community, the app’s Teamfight Tactics (TFT) support will also see significant improvements in 2025. M.O.B.A. Network is investing in richer tools and insights for TFT players, making sure that the app remains relevant and valuable across different game modes. This is part of a broader product roadmap that aims to serve a diverse set of gamers and keep the company’s offerings fresh.
The shift toward subscriptions is a notable trend for M.O.B.A. Network. Industry analysis suggests that subscribers are much more valuable than users monetized through ads, often generating several times more revenue per user and providing higher margins and greater business stability. If M.O.B.A. Network can successfully convert more of its free users into paying subscribers, it could have a significant impact on the company’s financial profile and market perception.
The broader League of Legends ecosystem has faced some temporary challenges, but M.O.B.A. Network is sticking to its plan. The company is focused on refining its product-market fit, improving user experience, and executing against a clear long-term roadmap. This disciplined approach, combined with ongoing product innovation, is intended to keep the company on track regardless of short-term industry fluctuations.
