In a remarkable display of excellence, Rubicon Organics Inc. (TSXV: ROMJ, OTCQX: ROMJF) has garnered multiple prestigious accolades at the 2024 KIND Awards, solidifying its position as a leader in the premium cannabis sector. The Vancouver-based company, renowned for its commitment to organic and high-quality cannabis products, received recognition in eleven categories, including notable wins for its brands Simply Bare™ Organic and 1964 Supply Co.™.
The KIND Awards are among the most prestigious recognitions in the Canadian cannabis industry, celebrating brands and products that exemplify innovation, quality, and consumer trust. Winners are determined by votes from Canadian budtenders, who are industry experts interacting directly with consumers.
This year, Rubicon Organics showcased an exceptional performance, earning accolades in multiple categories. Their brand Simply Bare™ Organic was honored as Budtender Choice and Craft Brand of the Year, while 1964 Supply Co.™ received several awards including Brand of the Year, Flower of the Year for “Stinky Pinky,” and Vape of the Year for “Blue Dream FSE Resin Vape.” Additionally, Wildflower™ was recognized as Wellness Brand of the Year and won for its Extra Strength Relief Stick and Goji Berry Sweet Dreams Gummies. These achievements underscore Rubicon Organics’ commitment to delivering high-quality cannabis products that resonate with both consumers and industry professionals.
Margaret Brodie, CEO of Rubicon Organics, expressed pride in the company’s achievements, noting that these awards reflect their dedication to delivering high-quality cannabis products. “The KIND Awards highlight expert opinions on quality products,” she stated. “Being recognized across multiple categories in such a competitive market is a proud day for our team”.
The awards serve as validation for Rubicon Organics’ strategy to lead in the premium cannabis segment by consistently providing exceptional value and quality to consumers. As the company expands its product offerings, these accolades reinforce its commitment to excellence.
Melanie Ramsey, Chief Commercial Officer, added insights into their recent success in the vape category. “The launch of our vape product line in Q2 2024 was a significant milestone for us,” she remarked. Winning both Vape of the Year and Best New Product of the Year underscores their understanding of consumer needs and preferences.
The KIND Awards not only recognize outstanding products but also play a crucial role in shaping consumer perceptions within the cannabis market. By focusing on expert opinions from budtenders, who have firsthand experience with products, the awards help consumers make informed choices based on quality and effectiveness.
Rubicon Organics’ success at these awards highlights its innovative approach to product development and marketing, positioning it favorably among competitors. The recognition serves as a powerful marketing tool that enhances brand credibility and consumer trust.
As Rubicon Organics continues to grow its portfolio with brands like Simply Bare™, 1964 Supply Co., and Wildflower™, it remains focused on sustainability and quality assurance throughout its supply chain. The company operates from a state-of-the-art facility in Delta, British Columbia, ensuring that all products meet strict organic certification standards.
