Simply Better Brands Corp. (TSXV: SBBC, OTCQX: SBBCF), a company focused on innovation in the protein-based nutrition sector, has announced the rollout of its TRUBAR™ snack bars in every Costco Warehouse Club location across Mexico. This marks the second international expansion for the TRUBAR brand, following its recent debut in Costco Canada.
The introduction of TRUBAR into all 42 Costco warehouses in Mexico is a significant milestone for Simply Better Brands Corp. Mexico stands as Costco’s third largest market after the United States and Canada, making it a key region for brands looking to expand their international presence and tap into a growing base of health-conscious consumers.
TRUBAR’s launch in Mexico features two of its most popular flavors: “Oh Oh Cookie Dough” and “Daydreaming about Donuts.” These products are positioned to appeal to consumers seeking plant-based, protein-rich snacks with clean ingredients and a focus on taste.
Erica Groussman, Co-Founder and Chief Executive Officer of TRUBAR, emphasized the importance of the company’s relationship with Costco in driving both trial and brand awareness. She noted that Costco remains a central component of TRUBAR’s strategy to introduce its clean-ingredient snacks to a wider audience. By leveraging Costco’s extensive footprint and loyal membership base, TRUBAR aims to accelerate its growth and solidify its reputation as a leading brand in the better-for-you snack category.
The expansion into Mexico comes on the heels of TRUBAR’s successful launch in Costco Canada, underscoring Simply Better Brands Corp.’s commitment to international growth. The company’s leadership views this latest move as a crucial step in making its products accessible to health-conscious consumers worldwide.
Groussman stated that the company is excited to bring TRUBAR to the Mexican market and looks forward to expanding into additional international markets in the future. The ongoing partnership with Costco is expected to play a pivotal role in supporting these ambitions.
Simply Better Brands Corp. is recognized for its rapid growth in the global protein-based nutrition market. The company specializes in delivering premium protein products that prioritize clean ingredients, exceptional taste, and a commitment to sustainable health and wellness. With a focus on innovation and empowering consumers, Simply Better Brands Corp. aims to redefine modern nutrition and expand its reach in this dynamic sector.
TRUBAR’s launch in Mexico represents Simply Better Brands Corp.’s broader strategy to position itself as a global player in the health and wellness space. By aligning with major retailers like Costco, the company is poised to reach a diverse and growing consumer base that values quality, transparency, and convenience in their nutrition choices. As the demand for plant-based and clean-label snacks continues to rise, Simply Better Brands Corp. appears positioned to capitalize on these trends, driving growth and brand recognition both in North America and abroad.
