TRUBAR Inc. (TSX: TRBR, OTCQX: TRBRF) is making a significant move in the U.S. retail snack market, adding more than 500 grocery stores to its distribution network. This latest expansion brings the company’s plant-based protein bars to shoppers across the Midwest, Pacific Northwest, and Colorado, and marks another step toward its goal of reaching 25,000 retail locations by the end of 2025.
The new store rollouts are not just about numbers, but about strategic regional growth. TRUBAR’s products are now available in 12 states through several major grocery chains:
- Meijer: 218 stores across Michigan, Ohio, Indiana, Illinois, Kentucky, and Wisconsin
- Fred Meyer: 132 stores in Washington, Oregon, Idaho, and Alaska
- King Soopers: 120 stores in Colorado and Wyoming
- Fresh Thyme Market: 72 stores in Colorado
This expansion is designed to increase the brand’s visibility and accessibility, especially for health-conscious consumers who are looking for clean-ingredient, plant-based snacks.
Meijer, Fred Meyer, King Soopers, and Fresh Thyme Market are not just large regional players, they are influential grocery chains that serve millions of customers each week. By landing shelf space in these stores, TRUBAR is tapping into established customer bases that value wellness and nutrition.
Erica Groussman, CEO of TRUBAR Inc., highlighted the importance of these partnerships, saying, “These key regional grocery chains represent important building blocks in our strategy to continue expanding our U.S. distribution footprint for TRUBAR and creating strong partnerships across a wide range of retail channels. We are excited to collaborate with our newest retail partners and to introduce our clean ingredient, indulgent nutrition brand to health-conscious customers in these grocery chains”.
TRUBAR Inc. is not your typical snack company. The brand’s focus is on “better-for-you” snacks, with an emphasis on plant-based protein and recognizable, clean ingredients. Its signature TRUBAR™ line is already distributed through national retailers, club stores, and e-commerce platforms across North America.
The company’s strategy is clear: make healthy snacking convenient and appealing and do it at scale. By increasing its retail presence in both established and emerging markets, TRUBAR is aiming to become a household name among consumers who want indulgent snacks without the guilt.
With this latest push, TRUBAR is well on its way to meeting its ambitious target of 25,000 retail locations by the end of next year. The company’s growth is not just about shelf space but about building a brand that resonates with today’s shoppers.
TRUBAR’s expansion also reflects a broader trend in the food industry, where consumers are demanding more transparency and better nutrition from their snacks. As plant-based and clean-label products continue to gain traction, brands like TRUBAR are positioned to benefit from this shift in consumer preferences.
Headquartered in Vancouver, TRUBAR Inc. is focused on delivering high-quality, plant-based protein products that don’t compromise on taste. The company’s products are distributed throughout North America and select international markets, and it continues to look for new ways to reach consumers who care about what goes into their food.
