Vireo Growth Inc (CSE: VREO; OTCQX: VREOF) officially began selling adult-use cannabis today at its downtown Minneapolis Green Goods® dispensary. This milestone marks a significant shift for the company, which has operated in Minnesota’s medical cannabis market since 2014 and is now expanding its product offerings at all eight Green Goods locations across the state. The company aims to serve Minnesota’s 5.7 million residents with both medical and adult-use cannabis products, expecting this expansion to be a strong driver of organic revenue growth moving forward.
Vireo Growth has been a long-time participant in Minnesota’s cannabis industry, dedicated to providing safe and reliable products to tens of thousands of medical patients over the past decade. The move into the adult-use market is the natural next step for the business as Minnesota recently legalized recreational cannabis sales. The Green Goods dispensaries, spread across Minneapolis, Blaine, Bloomington, Burnsville, Duluth, Moorhead, Rochester, and Woodbury, now offer a full range of products that include flower, pre-rolls, edibles, and beverages. For Vireo Growth, the launch creates an opportunity to expand its customer base beyond medical patients while continuing to support and grow the established medical portfolio.
Amber Shimpa, Vireo’s President, expressed pride in this new chapter: “As a Minnesota company founded with a long-term vision for cannabis, we are proud to begin making our products available to all Minnesotans. We will always remain committed to our medical patients and product portfolio as we have for over 10 years and look forward to this new opportunity to serve adult-use customers with the same standard of quality and care.” This statement underscores the company’s intent to balance growth with maintaining consistent product standards that have earned customer trust over many years.
Alexandra Breant, Vireo’s Head of Market in Minnesota, noted that the launch represents more than just retail expansion. She said, “This is a historic day for our team which we have been preparing for since 2023, and we are honored to share it with patients and new customers across Minnesota. This milestone is more than just expanding access, it’s about building community, fostering inclusion, and continuing to serve Minnesotans with care and responsibility.” The company’s emphasis on community and responsibility highlights its approach to fostering a sustainable and locally driven cannabis market.
The Green Goods brand is well known in Minnesota. Its dispensaries are conveniently located in major population centers throughout the state and offer a patient-friendly experience including options for online ordering and various payment methods. The company has invested over a decade in building expertise in cultivation and retail operations, giving it a solid foundation as it navigates the complexities of expanding into recreational sales. This broad footprint and operational experience position Vireo Growth to capitalize on the anticipated robust demand once adult-use cannabis products become broadly accessible.
Financially, Vireo Growth showed steady growth in recent years, with prior reports noting revenue gains tied especially to adult-use launches in other states such as Maryland. The Minnesota market’s size and emerging nature mean it could contribute a significant and sustainable revenue stream in the coming years as adult-use sales normalize and potentially grow. With Minnesota now joining the list of states where recreational cannabis is legal, Vireo’s ability to serve multiple segments of the market through the Green Goods dispensaries gives it a competitive advantage and a platform for long-term growth.
By expanding its offerings to all adults in the state while maintaining its commitment to medical cannabis patients, Vireo Growth appears to be setting itself up for what could be a significant period of growth.
