Yerbaé Brands Corp. (TSX-V: YERB.U, OTCQX: YERBF), a prominent player in the plant-based functional beverage market, has announced a strategic partnership with Casey’s General Stores, a leading convenience store chain in the Midwest. This collaboration aims to expand Yerbaé’s retail presence significantly, as its products will now be available in over 300 Casey’s locations across multiple Midwestern states.
The partnership will introduce Casey’s customers to Yerbaé’s popular 12oz beverages, including flavors like Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist. This move aligns with Yerbaé’s strategy to cater to the growing demand for healthier, plant-powered energy drinks within the convenience store sector. Todd Gibson, CEO and Co-Founder of Yerbaé, emphasized the importance of convenience stores as vital touchpoints for consumers seeking quick refreshment options. He stated, “This collaboration allows us to deliver our better-for-you energy drinks to a wider audience.”
Founded in 1959, Casey’s General Stores operates more than 2,400 locations across 16 states, making it one of the largest convenience store chains in the U.S. Known for its customer-centric approach and diverse product offerings, including made-from-scratch pizzas, Casey’s has built a reputation for quality and value. The chain’s expansion strategy includes plans to add at least 350 new locations by 2026, further solidifying its market presence.
This partnership is particularly timely as it builds on recent successes for Yerbaé, including its collaboration with Safety Shot Inc., which has secured placements in 300 7-Eleven stores across Chicago. Safety Shot is currently in the process of acquiring Yerbaé and aims to leverage its innovative alcohol-reducing product within this expanding network.
Jarrett Boon, CEO of Safety Shot, noted the strategic alignment between the two brands: “Our shared commitment to providing consumers with innovative wellness solutions makes this expansion into Casey’s particularly exciting.” The synergy between Yerbaé and Safety Shot is expected to enhance both brands’ ability to meet evolving consumer needs across the Midwest.
The partnership with Casey’s complements Yerbaé’s existing distribution agreements, including its recent collaboration with 7-Eleven. With over 77,000 stores globally, 7-Eleven provides an extensive customer base and brand visibility that can be beneficial for both Yerbaé and Safety Shot. The strategic placement of products within these convenience stores encourages impulse purchases and drives awareness.
Yerbaé Brands Corp. is dedicated to disrupting the functional beverage market with its zero-calorie, zero-sugar drinks made from plant-based ingredients. Central to its offerings is yerba mate, a South American herb known for its rich nutritional profile. By combining yerba mate with premium flavors and ingredients, Yerbaé delivers a no-compromise beverage solution that aligns with the wellness-focused consumer trend. All Yerbaé products are non-GMO and gluten-free, appealing to health-conscious individuals looking for alternatives to traditional sugary beverages.
The partnership between Yerbaé Brands Corp. and Casey’s General Stores represents a significant step forward in expanding access to healthier beverage options in the Midwest. As both companies continue to grow their footprints and enhance product offerings, they are positioned to meet the increasing consumer demand for functional beverages that prioritize health and wellness.
