Samsung Electronics Co., Ltd. (KRX: 005930) is turning its attention to a new frontier in wearable technology, exploring the idea of AI-powered earrings and necklaces. This move comes at a time when the entire consumer electronics industry is racing to find the next big thing beyond smartphones and smartwatches, and Samsung appears eager to shape what comes next for personal devices.
Won-joon Choi, chief operating officer of Samsung’s mobile experience division, recently shared with CNN that the company is actively considering these unconventional form factors. The goal is to create devices that make it easier for people to communicate and accomplish tasks, all without having to reach for their phones. While the prospect of smart jewelry might sound futuristic, the underlying motivation is clear: AI could make wearable devices more helpful and less intrusive, blending technology into daily life in ways that feel natural rather than forced.
Samsung’s interest in earrings and necklaces is part of a broader trend across the tech industry. Companies are looking for ways to move beyond the wrist and integrate technology into forms people already wear every day. The idea is that AI-powered jewelry could offer hands-free communication, notifications, and even health tracking, all while staying discreet and stylish.
Choi’s comments reflect a growing belief within Samsung that the future of consumer tech will be shaped by how seamlessly devices fit into users’ routines. Rather than simply miniaturizing existing gadgets, the company wants to rethink how people interact with technology altogether. AI is central to this vision, enabling devices to anticipate needs, respond to voice commands, and even interpret context from a user’s environment.
This isn’t Samsung’s first foray into AI-driven devices. The company has already equipped its flagship Galaxy smartphones with advanced AI features, including real-time translation and enhanced photography tools. Its home appliances, from refrigerators to washing machines, are also getting smarter, thanks to embedded AI chips that help automate daily chores.
At CES 2025, Samsung outlined its “AI for All” vision, emphasizing the importance of making artificial intelligence a routine part of everyday life. The company’s SmartThings platform, for example, connects various devices in the home, using AI to streamline everything from energy management to entertainment. Now, with the potential expansion into earrings and necklaces, Samsung is signaling that AI’s reach could soon extend far beyond the home and the phone.
The timing of this exploration is no accident. Wearables have become a crowded space, and while smartwatches and fitness trackers are popular, many consumers are looking for something less obvious and more personal. AI-powered jewelry could fill that gap, offering the benefits of connectivity and assistance without the bulk or visibility of a watch or phone.
For Samsung, this is also a way to stay ahead of competitors. The company is already the world’s largest smartphone and TV maker, and it has a history of pushing into new categories before they become mainstream. By experimenting with earrings and necklaces, Samsung could set the stage for a new wave of devices that feel more like fashion than technology.
Of course, there are hurdles to overcome. Battery life, comfort, and privacy are all concerns that need to be addressed before smart jewelry can become a reality. But Samsung’s track record suggests it’s willing to take risks, especially when it believes there’s a real opportunity to change how people live and work.
Choi’s remarks make it clear that Samsung sees AI as the key to unlocking these new experiences. By embedding intelligence directly into everyday objects, the company hopes to make technology feel less like a distraction and more like a helpful companion.
While Samsung hasn’t announced any specific products yet, the company’s willingness to experiment with earrings and necklaces is a sign that the next evolution in wearables might be closer than we think. If successful, these devices could redefine what it means to be connected, making technology more personal, intuitive, and, perhaps most importantly, invisible.
For now, all eyes are on Samsung to see how far it will go in turning these ideas into reality. As the industry waits for the next big leap in consumer electronics, AI-powered jewelry just might be the spark that lights the way.
